June is National Tire Safety Month, a campaign led by the National Highway Traffic Safety Administration (NHTSA) to remind drivers to check their tire pressure, tread depth, and overall tire condition. But there’s another key piece of the safety puzzle that deserves just as much attention—wheels.
This year, RepairPal is teaming up with AudioCityUSA for a joint campaign that highlights the critical role wheels play in overall vehicle safety. We invited RepairPal Certified shops to join the effort, help educate drivers, and build trust with new and existing customers.
Why Wheels Matter—Beyond Just Looks
Most drivers know that bald tires are a safety hazard. But how many understand that a cracked or bent wheel can lead to:
● Uneven tire wear and reduced tire lifespan
● Steering vibration and loss of control
● Dangerous air leaks and potential tire failure
As a repair shop, you’re in a unique position to educate customers and keep them safe.
How You Can Get Involved
Want to bring in more customers, position yourself as a safety advocate, and support the industry-wide effort this June? Here are a few simple ways your shop can participate:
Offer Free Tire & Wheel Safety Checks
This can be as simple as a visual inspection for cracks, corrosion, or damage—paired with a tire tread depth and pressure check. Promote it in your waiting area, on social media, or through email. These quick checks often lead to larger repair jobs and improved customer trust.
Share Safety Tips on Social Media
Use the weekly campaign themes (below) to post helpful tips or videos:
● Week 1: Raise awareness about Tire Safety Month and the importance of checking wheels
● Week 2: Educate on signs of wheel damage and what to look for
● Week 3: Promote free checks and summer travel prep
● Week 4: Highlight your current tire, wheel, or alignment promotions
Need content? We’ve got your back—RepairPal and AudioCityUSA have created graphics, videos, and messaging you can share. (link will be provided- download here- CTA)
Share a Video or Quote for the Campaign
Have a powerful story about catching a dangerous wheel issue or helping a customer avoid a disaster? Post a quick video or quote on your own channels to help spread awareness during National Tire & Wheel Safety Month! Real stories from real shops can make a real impact.
Host a “Full Circle Safety Check” Day
Consider a one-day event offering free tire and wheel inspections. You could team up with a local food truck, offer discounts, or run a giveaway to attract attention. A little community involvement goes a long way when business slows down in the summer.
Why This Matters for Your Shop
Being part of a national campaign isn’t just good PR—it’s good business. Here’s why:
● Build Trust: You’re showing that your shop cares about safety, not just sales.
● Drive New Customers: Offering something helpful for free gets people in the door.
● Increase Repairs: Wheel issues often lead to alignments, tire replacements, and suspension work.
● Boost Online Visibility: Sharing branded content and being mentioned by partners like AudioCityUSA and RepairPal improves your digital presence.
Action Steps
Here’s how to take the first step:
1. Download our free Tire & Wheel Safety Month content kit (link will be provided- download here- CTA)
2. Plan a social post, offer, or event to run in June.
3. Promote your participation using the campaign hashtag: #FullCircleSafety
Let’s Keep Drivers Safe—Together
When customers think about tire safety, help them complete the circle by checking their wheels too. Join us this June and make a difference in your community—while driving more cars into your bays.
Looking for inspiration? Check out our guide on Hosting a Shop Event That Brings in New Business or explore 10 Free Marketing Ideas to Advertise Your Auto Repair Shop.
